The Camp and Extras Engine

VOL. 04 — THE CAMP AND EXTRAS ENGINE
Sell out camps, intensives, privates and parties. To the families you already have.

Term fees are the floor of an academy's revenue, not the ceiling. Holiday camps, intensives, private lessons, birthday parties and sibling places are worth 25 to 40 percent on top, sold to parents who already trust you. Most owners announce a camp two weeks before the holidays, fill half of it, and call it a success.

The Camp and Extras Engine is the second revenue layer, with the calendar, the pricing and the launch sequence that sells it out in days.

WHAT'S INSIDE

- The Extras Audit: which extras fit your sport, your venue and your coaches, and which ones to drop because they cost more than they earn
- The Annual Extras Calendar: when to announce, open and close each camp and intensive across the year, so nothing clashes with term intake
- The Camp Offer: how to structure days, groups, pricing and early-bird so a family books the full week instead of two days
- The Six-Email Launch: the sequence to existing families that sells out a camp in under a week, with the exact timing and subject lines
- The Private Lesson Ladder: how to offer privates and small-group intensives as a level-up, not a remedial fix
- The Birthday Party Package: the format, pricing and parent pitch that turns one party into five trial bookings
- The Sibling and Multi-Term Pricing: how to price for the second child and the full year so families commit further and pay earlier
- The Coach Incentive: how to get your coaches selling extras without it feeling like sales
- 22 email and message templates, the extras calendar, the camp pricing worksheet, the party package sheet and 8 AI prompts

WHO IT IS FOR

- Academies that run camps and extras ad hoc and never sell them out
- Owners whose revenue is term fees only and who want a layer that does not need more weekly slots
- Anyone who wants the holidays to be the most profitable weeks of the year, not the quietest

FORMAT

Instant digital download. 72-page PDF plus every template, calendar, worksheet and AI prompt referenced inside. Yours to keep and reuse every holiday. Delivered by email immediately after checkout.