The Term Retention

VOL. 03 — THE TERM RETENTION
Keep families term after term. Fill next term before it opens.

A third of families drift away at every term end. Not unhappy, not complaining, just not asked properly, at the right time, with their place already held. Most owners call that normal and spend January replacing families they could have kept with one message in November.

The Term Retention is the system that makes re-enrolment the default: progress parents can see, a mid-term check-in that catches the wobble, a level-up moment children talk about at dinner, and a re-enrolment window that fills next term before it opens to the public.

WHAT'S INSIDE

- The Retention Maths: what one extra term per family is worth to your academy, so retention becomes the highest-paid work you do
- The Progress Report: the one-page report parents actually read, sent at week six, with the format that makes progress visible without grades or pressure
- The Wobble Radar: the five early signals a family is about to leave (missed sessions, a quiet parent, a sibling clash, a level plateau, a competitor's open day) and the message for each one
- The Level-Up Moment: how to make moving up a group a ceremony the child remembers and the parent photographs
- The Re-Enrolment Window: the three-step sequence (priority access, place held, public release) that fills next term by week nine of this one
- The Mid-Term Check-In: the two-minute conversation at pick-up that doubles as the retention call
- The Sibling and Friend Expansion: how to turn one enrolled child into two before the term ends
- The Win-Back Sequence: the three messages that bring a lapsed family back for the next term without a discount
- 28 parent message templates, the progress report template, the re-enrolment sequence, the level-up certificate and 9 AI prompts

WHO IT IS FOR

- Academies losing 20 percent or more of families at every term end
- Owners who send one generic "places are open" email and hope
- Anyone who wants January to be an intake, not a rescue

FORMAT

Instant digital download. 76-page PDF plus every template, sequence, certificate and AI prompt referenced inside. Yours to keep and reuse every term. Delivered by email immediately after checkout.