{"title":"Our Playbooks","description":null,"products":[{"product_id":"the-parent-pipeline","title":"The Parent Pipeline","description":"\u003cp\u003e\u003cstrong\u003eVOL. 01 — THE PARENT PIPELINE\u003c\/strong\u003e\u003cbr\u003eBecome the name parents mention. Without ads, without begging.\u003c\/p\u003e\n\u003cp\u003eMost swim schools and kids academies get families one way: a parent in the school WhatsApp group asks where to take their four-year-old, and someone mentions you. Or mentions the other place. That moment decides your September, and almost no owner has a system for winning it.\u003c\/p\u003e\n\u003cp\u003eThe Parent Pipeline is the trust-based enrolment pipeline built for children's sports businesses. It turns the families you already have, the schools in your area and the work your coaches do every Saturday into a steady flow of trial bookings from parents who arrive already convinced.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT'S INSIDE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- The Parent Profile: who actually decides, what they are afraid of, what they search for and what makes them choose one academy over another at 9pm on a Sunday\u003cbr\u003e- The School and Nursery Channel: how to get primary schools, nurseries and PTAs sending you their reception classes, with the taster session format and the partnership letter\u003cbr\u003e- The Family Referral Routine: the bring-a-friend system, the sibling offer and the referral ask that makes parents recruit for you without feeling used\u003cbr\u003e- The Progress Content Engine: how to turn what happens in your lessons into the posts, stories and videos parents share, filmed on a phone in under ten minutes a week\u003cbr\u003e- The Local Presence Layer: the Google profile, the school-gate presence, the community events and the neighbourhood map that make you the obvious local choice\u003cbr\u003e- The Enquiry Capture: the website and message setup that turns a curious parent into a booked trial in two taps, with the age, level and availability already answered\u003cbr\u003e- The Intake Calendar: how to run September, January and summer as three campaigns instead of one permanent scramble\u003cbr\u003e- 26 ready-to-use templates, the school partnership letter, the referral messages, the content prompts and 9 AI prompts to adapt everything to your sport and area\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHO IT IS FOR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Swim schools, football, rugby and tennis academies, gymnastics, dance, cheer and martial-arts schools for children, 50 to 800 students\u003cbr\u003e- Owners who depend on word of mouth and want a pipeline they can switch on before every intake\u003cbr\u003e- Academies whose coaching is excellent but whose trial bookings still arrive by luck\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFORMAT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInstant digital download. 68-page PDF plus every template, script, calendar and AI prompt referenced inside. Yours to keep and reuse every intake. Delivered by email immediately after checkout.\u003c\/p\u003e","brand":"Mi tienda","offers":[{"title":"Default Title","offer_id":67767189700999,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1111\/0635\/9687\/files\/Ebook1.jpg?v=1792750765"},{"product_id":"the-trial-conversion","title":"The Trial Conversion","description":"\u003cp\u003e\u003cstrong\u003eVOL. 02 — THE TRIAL CONVERSION\u003c\/strong\u003e\u003cbr\u003eTurn the free trial into an enrolment. Within 48 hours. Without a discount.\u003c\/p\u003e\n\u003cp\u003eThe child has a brilliant time. The coach is lovely. The parent watches from the side, says thank you, and six out of ten never enrol. Not because the lesson was bad, but because nobody spoke to the parent before, during or after, nobody held a place, and the follow-up was a generic email with a discount code three days later.\u003c\/p\u003e\n\u003cp\u003eThe Trial Conversion is the trial experience scripted for the parent, not just the child. It moves trial-to-enrolment from 40 percent to 70 percent and beyond, with the place held and the enrolment conversation happening before the family leaves.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT'S INSIDE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- The Pre-Trial Call: the five-minute conversation that sets expectations, finds out what the parent is worried about and books the enrolment conversation before the trial even happens\u003cbr\u003e- The Arrival Moment: what the parent sees, hears and is handed in the first ninety seconds, and why it decides half the outcome\u003cbr\u003e- The Poolside and Pitchside Script: what the coach says to the parent during the session, so progress is pointed out as it happens\u003cbr\u003e- The Debrief: the three-minute conversation at the end of the trial, with the next level, the right group and the held place, so the decision is made on the spot\u003cbr\u003e- The Held Place: how to hold a spot for 48 hours in a way that feels like a favour, not pressure\u003cbr\u003e- The 48-Hour Follow-Up: the two messages that close the families who needed to talk at home, without a discount\u003cbr\u003e- The Objection Bank: word-for-word answers to \"we want to try somewhere else first\", \"it is a lot each month\", \"we will wait until next term\" and \"they did not seem to enjoy it\"\u003cbr\u003e- The Trial Tracker: the one-page sheet that shows you which coach, which slot and which script converts, so the number keeps climbing\u003cbr\u003e- 24 message and call templates, the arrival checklist, the debrief script, the objection bank and 8 AI prompts\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHO IT IS FOR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Academies running free or paid trials that convert below 60 percent\u003cbr\u003e- Owners who have never scripted what the parent experiences and suspect it is costing them\u003cbr\u003e- Coaches who are great with kids and freeze when a parent asks about money\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFORMAT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInstant digital download. 70-page PDF plus every script, template, checklist and AI prompt referenced inside. Yours to keep and reuse on every trial. Delivered by email immediately after checkout.\u003c\/p\u003e","brand":"Mi tienda","offers":[{"title":"Default Title","offer_id":67767203496327,"sku":null,"price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1111\/0635\/9687\/files\/Ebook2.jpg?v=1792750714"},{"product_id":"the-term-retention","title":"The Term Retention","description":"\u003cp\u003e\u003cstrong\u003eVOL. 03 — THE TERM RETENTION\u003c\/strong\u003e\u003cbr\u003eKeep families term after term. Fill next term before it opens.\u003c\/p\u003e\n\u003cp\u003eA third of families drift away at every term end. Not unhappy, not complaining, just not asked properly, at the right time, with their place already held. Most owners call that normal and spend January replacing families they could have kept with one message in November.\u003c\/p\u003e\n\u003cp\u003eThe Term Retention is the system that makes re-enrolment the default: progress parents can see, a mid-term check-in that catches the wobble, a level-up moment children talk about at dinner, and a re-enrolment window that fills next term before it opens to the public.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT'S INSIDE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- The Retention Maths: what one extra term per family is worth to your academy, so retention becomes the highest-paid work you do\u003cbr\u003e- The Progress Report: the one-page report parents actually read, sent at week six, with the format that makes progress visible without grades or pressure\u003cbr\u003e- The Wobble Radar: the five early signals a family is about to leave (missed sessions, a quiet parent, a sibling clash, a level plateau, a competitor's open day) and the message for each one\u003cbr\u003e- The Level-Up Moment: how to make moving up a group a ceremony the child remembers and the parent photographs\u003cbr\u003e- The Re-Enrolment Window: the three-step sequence (priority access, place held, public release) that fills next term by week nine of this one\u003cbr\u003e- The Mid-Term Check-In: the two-minute conversation at pick-up that doubles as the retention call\u003cbr\u003e- The Sibling and Friend Expansion: how to turn one enrolled child into two before the term ends\u003cbr\u003e- The Win-Back Sequence: the three messages that bring a lapsed family back for the next term without a discount\u003cbr\u003e- 28 parent message templates, the progress report template, the re-enrolment sequence, the level-up certificate and 9 AI prompts\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHO IT IS FOR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Academies losing 20 percent or more of families at every term end\u003cbr\u003e- Owners who send one generic \"places are open\" email and hope\u003cbr\u003e- Anyone who wants January to be an intake, not a rescue\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFORMAT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInstant digital download. 76-page PDF plus every template, sequence, certificate and AI prompt referenced inside. Yours to keep and reuse every term. Delivered by email immediately after checkout.\u003c\/p\u003e","brand":"Mi tienda","offers":[{"title":"Default Title","offer_id":67767215587719,"sku":null,"price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1111\/0635\/9687\/files\/Ebook3.jpg?v=1792750728"},{"product_id":"the-camp-and-extras-engine","title":"The Camp and Extras Engine","description":"\u003cp\u003e\u003cstrong\u003eVOL. 04 — THE CAMP AND EXTRAS ENGINE\u003c\/strong\u003e\u003cbr\u003eSell out camps, intensives, privates and parties. To the families you already have.\u003c\/p\u003e\n\u003cp\u003eTerm fees are the floor of an academy's revenue, not the ceiling. Holiday camps, intensives, private lessons, birthday parties and sibling places are worth 25 to 40 percent on top, sold to parents who already trust you. Most owners announce a camp two weeks before the holidays, fill half of it, and call it a success.\u003c\/p\u003e\n\u003cp\u003eThe Camp and Extras Engine is the second revenue layer, with the calendar, the pricing and the launch sequence that sells it out in days.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT'S INSIDE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- The Extras Audit: which extras fit your sport, your venue and your coaches, and which ones to drop because they cost more than they earn\u003cbr\u003e- The Annual Extras Calendar: when to announce, open and close each camp and intensive across the year, so nothing clashes with term intake\u003cbr\u003e- The Camp Offer: how to structure days, groups, pricing and early-bird so a family books the full week instead of two days\u003cbr\u003e- The Six-Email Launch: the sequence to existing families that sells out a camp in under a week, with the exact timing and subject lines\u003cbr\u003e- The Private Lesson Ladder: how to offer privates and small-group intensives as a level-up, not a remedial fix\u003cbr\u003e- The Birthday Party Package: the format, pricing and parent pitch that turns one party into five trial bookings\u003cbr\u003e- The Sibling and Multi-Term Pricing: how to price for the second child and the full year so families commit further and pay earlier\u003cbr\u003e- The Coach Incentive: how to get your coaches selling extras without it feeling like sales\u003cbr\u003e- 22 email and message templates, the extras calendar, the camp pricing worksheet, the party package sheet and 8 AI prompts\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHO IT IS FOR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Academies that run camps and extras ad hoc and never sell them out\u003cbr\u003e- Owners whose revenue is term fees only and who want a layer that does not need more weekly slots\u003cbr\u003e- Anyone who wants the holidays to be the most profitable weeks of the year, not the quietest\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFORMAT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInstant digital download. 72-page PDF plus every template, calendar, worksheet and AI prompt referenced inside. Yours to keep and reuse every holiday. Delivered by email immediately after checkout.\u003c\/p\u003e","brand":"Mi tienda","offers":[{"title":"Default Title","offer_id":67767215817095,"sku":null,"price":69.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1111\/0635\/9687\/files\/Ebook4.jpg?v=1792750741"},{"product_id":"the-full-enrolment-academy-system","title":"The Full-Enrolment Academy System","description":"\u003cp\u003e\u003cstrong\u003eVOL. 05 — THE FULL-ENROLMENT ACADEMY SYSTEM\u003c\/strong\u003e\u003cbr\u003eAttract, convert, keep, grow. The whole academy in one kit.\u003c\/p\u003e\n\u003cp\u003ePipeline, trials, retention and extras are four systems. Run separately, each one works. Run together, they compound: trusted parents book trials, trials enrol at 70 percent, families stay term after term and buy the camps, and every happy family brings the next one. That loop is how a one-pool swim school ends up with a waitlist in every group and a January that fills itself.\u003c\/p\u003e\n\u003cp\u003eThe Full-Enrolment Academy System includes all four playbooks, plus the operating blueprints that connect them and run them in two hours a week.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT'S INSIDE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Vol. 01 The Parent Pipeline, complete\u003cbr\u003e- Vol. 02 The Trial Conversion, complete\u003cbr\u003e- Vol. 03 The Term Retention, complete\u003cbr\u003e- Vol. 04 The Camp and Extras Engine, complete\u003cbr\u003e- The Academy Operating Blueprint: how the four levels connect, which one to install first depending on where your families are leaking, and the 90-day rollout plan\u003cbr\u003e- The Academy Year Calendar: the full twelve months mapped, with every intake, re-enrolment window, camp launch and content moment in order\u003cbr\u003e- The Two-Hour Owner Week: the weekly block that runs enquiries, trials, check-ins and launches, so the business stops living in your phone on Saturdays\u003cbr\u003e- The Academy Dashboard: the nine numbers to track every term (trials, conversion, enrolled, re-enrolment, drop-off, waitlist, extras revenue, referrals, revenue per family), with the template already built\u003cbr\u003e- The Coach Playbook: what every coach needs to say and do at arrival, during the session and at pick-up, so the system runs without you on the poolside\u003cbr\u003e- The Second Site Checklist: how to know when the pipeline can feed another pool, pitch or hall, and how to open it full\u003cbr\u003e- Everything from the four playbooks: 100 templates, scripts and sequences, every worksheet and 34 AI prompts\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHO IT IS FOR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Owners who want the full system installed once, end to end, instead of buying the playbooks one at a time\u003cbr\u003e- Academies planning a second site or a second sport and who want the enrolment to be the reason, not the hope\u003cbr\u003e- Anyone done chasing parents and ready to run the academy like a system\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFORMAT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInstant digital download. Four complete playbooks plus the 48-page Academy Operating Blueprint, every template, calendar, worksheet, script and AI prompt referenced inside. Yours to keep and reuse as the academy grows. Delivered by email immediately after checkout.\u003c\/p\u003e","brand":"Mi tienda","offers":[{"title":"Default Title","offer_id":67767216177543,"sku":null,"price":79.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1111\/0635\/9687\/files\/Ebook5.jpg?v=1792750699"}],"url":"https:\/\/yurqambo.com\/collections\/our-playbooks.oembed","provider":"Mi tienda","version":"1.0","type":"link"}